March 27 2010: MEC Day of Action


Saturday, March 27th, 1pm – 4pm
Please join us for pickets at MEC locations, including:
Victoria, Vancouver, Calgary, Edmonton, Halifax
And Tuesday March 30 in Toronto and Montreal

Please contact us for more details if you can join us at these or other MEC locations.

On Saturday, March 27th information pickets will be held outside Mountain Equipment Coop (MEC) stores, asking shoppers not to buy Israeli goods at MEC.

This action is in solidarity with the Second Global BDS Day of Action that Palestinian civil society has called for March 30, 2010. The first Global Day of Action for BDS (Boycott, Divestment and Sanctions) against Israel came in the wake of last year’s brutal 3-week assault on Gaza. The Israeli military killed more than 1400  Palestinians, at least 80% of them civilians, according to the Israeli human rights group B’tselem (

Judge Goldstone’s 500-page report to the UN concluded that Israel’s attack was “designed to punish, humiliate and terrorize a civilian population.” More than one year later, Israel continues its suffocating blockade of the Gaza Strip which has been described by Jimmy Carter as “one of the greatest human rights crimes on Earth.”

Over the last year, the global movement calling for Boycott, Divestment and Sanctions has accelerated, with the explicit aim of forcing Israel to comply with international law. In Canada, members have been asking MEC to end its “partnerships” with Israeli factories, including military contractors, that produce MEC branded seamless underwear and hydration systems. These partnerships are antithetical to MEC’s promotion of itself as an organisation with “rigorous ethical sourcing requirements,” and a “business [that] can advance human rights.”

MEC’s house brand “partner” for hydration systems is Source Vagabond, an Israeli military designer and contractor that boasts on its website ( “[Founder] Yoki and most of the members of our R&D team are experienced ex officers of elite IDF (Israeli Defence Forces) units.” Also, “50,000 [of its hydration packs] have been purchased by the IDF” and were almost certainly used during Israel’s recent massacre in Gaza that killed more than 430 Palestinian women and children, according to B’tselem.

During the Gaza assault, Source’s slogan was “Hydration is Essential In the Heat of Battle.” But apparently not for the more than 500,000 Palestinian civilians who had no running water in Gaza during January 2009 because of the deliberate Israeli military attacks on civilian infrastructure such as power plants, wells and water lines, as documented in the Goldstone report.

As Naomi Klein said in January 2009, “The best strategy to end the increasingly bloody occupation is for Israel to become the target of the kind of global movement that put an end to apartheid in South Africa.”

Until MEC reverses it’s position on sourcing from Israel we are asking MEC members to take the actions below:

========> WHAT YOU CAN DO

* Do not buy products made in Israel at MEC

* Leaflet a MEC store (please join us for the information picket on Saturday, March 27th).

* Ask friends and relatives not to buy Israeli goods at MEC.

* Vote for MEC board members who support a boycott of Israeli suppliers and vote against the 2010 special resolutions that give the MEC board the explicit power to censor future AGM resolutions

* Keep up to date by subscribing to our email list at

* Whatever else you do, please write/fax/phone the CEO and board of MEC telling them of your actions and asking that MEC halt all dealings with Israeli companies. Please email CEO and cc any emails


On March 27th, tell MEC to Stop Supporting Israel’s war crimes and violations of Palestinian human rights!

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